Dais & Roland - Anniversary Apparel Collab Capsule

Dais x Roland
Anniversary Collaboration Apparel Capsule

Since its foundation in 1972, Roland has developed epoch-making products, touching nearly every music genre with innovation that has fueled inspiration in artists and creators around the world.

Dais Records, in collaboration with bighouse and Roland Lifestyle, have teamed up with Roland, the legendary electronic musical instrument brand, for their first apparel collaboration. The new apparel capsule collection celebrates Dais’ 15th and Roland’s 50th anniversaries and also marks the first time Roland has worked with a record label and their artists to design a collection of streetwear while showcasing Roland's latest musical instrument release, the Roland JUNO-X Programmable Polyphonic Synthesizer.

The capsule is designed by Dais creative director Nathaniel Young and highlights each company’s founding year and location. The collection celebrates past and present artists on the label who use and love Roland gear, including Genesis P-Orridge, Aaron Dilloway, ADULT., Drab Majesty, Cold Showers, Merzbow, Xeno & Oaklander, Drew McDowall, Helm, Coil, Tempers, Space Afrika, and Riki, to name a few.

Photo by Nedda Afsari

“As long-time Roland fans, and with the majority of the Dais roster using Roland instruments, both live and in the studio, we were honored to connect with the Roland team on an apparel collaboration celebrating the release of the JUNO-X. When we learned that the Dais 15-year celebration coincided with the 50th anniversary of Roland's founding, the partnership grew even more meaningful and special. We are beyond excited to present a collection of pieces that celebrate these milestones, along with our love for their products, and our artists who use them,” said Dais Co-founder Gibby Miller.

“Roland’s 50th anniversary is a time for our company to reflect and to look ahead to the future,” added Brian Alli, Roland’s vice president of global artist relations and strategic partnerships. “As Roland celebrates, we are also taking the next steps to lay a new path while respecting the innovation and the culture that the people who love our brand have been cultivating for decades. Working together on something entirely new like this is a wonderful way for Dais and Roland to recognize their milestone anniversaries together and to pave the way for new generations of creativity.”

The collection features four designs across seven pieces of apparel and slipmat, with its own exclusive DAIS208 catalog designation, and will be available to ship in late July 2022. Collab campaign photography by Nedda Afsari.

Check out our Dais x Roland Spotify Playlist too, here!